Zócalo

About Zócalo

There is much that makes Zócalo unique. From the concept of Honest Food – where they disclose all ingredients in their dishes both on the website and on the bill at the restaurant – to the fact that all of their dishes can be ordered with different types of meat as well as vegetarian/vegan protein. They call themselves Fresh Happy Mex, and that is exactly what you experience in both the food and the restaurant environment.

VISITORS
10%
Increase since the start of advertising

INTERACTIONS
14 733
Post interactions

 

 

Digital Marknadsföringsbyrå - zocalo
Trendflow

Goals

After a spring that has impacted all restaurant businesses, Zócalo needed to increase the number of visitors and make themselves known within a geographically relevant area. Naturally, this was done with consideration to regulations and with prompts to choose take-away.

Solution

Despite the ongoing pandemic, there are always people moving around the area near the restaurant located in Mall of Scandinavia. The need for good and fresh lunches and dinners will always exist; what was needed was to communicate that Zócalo is there and to remind people of this need. We also want everyone who has seen the ads to remember Zócalo, so that it is cognitively close at hand even if the desire for Fresh Happy Mex arises only a week later.
Because of this, it is important to constantly communicate the brand. The tools for this included videos that showcase both the food and the unique environment, something that is important as we want potential visitors to recognize the venue from the ads. In addition, we have used customized stories designed for interaction, as an interaction indicates that the target audience has likely engaged with the ad on a higher level than if they had merely scrolled past it.
All ads have been geographically restricted to the area around the restaurant, as the goal is to be present for those who move there daily or are visiting.

Digital Marknadsföringsbyrå - zocalo
About the collaboration​

“Trendflow took the time to understand who we are and where we are headed, and then developed a marketing plan on Facebook that allows us to reach new customers for our restaurant and helped our brand connect with mobile users.”

Raul Coello, CEO of Zocalo MoS