Creddo

About Creddo

As modern consumers, we take it for granted that we can compare products before we buy them. Creddo believes that entrepreneurs should have the same options as consumers when it comes to taking out a business loan. That’s why they created their service, where entrepreneurs can easily and quickly receive offers from multiple lenders and then choose the one that suits them best.
With experience in running companies, brokerage services, and fintech, Creddo has identified a need and created a service that meets it. The process for the borrower is very simple. Instead of applying to multiple lenders, it is sufficient to apply for a loan through Creddo. On weekdays, one can expect offers from their partners within 24 hours, after which it’s just a matter of comparing and choosing.

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Trendflow

Goals

Creddo’s need and objective for advertising on Facebook and Instagram was to increase the number of applications for business loans through their service. Thus, concrete, completed applications on their website are the form of conversion that we have optimized the advertising for and treated as the primary metric.

Solution

The key to achieving success with Creddo’s advertising has been clarity in combination with a tone that both captures the attention of the right target audience and builds trust.
Our results for Creddo are a clear example of how important it is to appeal to and communicate with the right audience in ad design. And of course, how crucial it is to communicate the value that the product/service offers, which the target audience values. A significant part of our work has involved testing to find optimal target groups and audience structures, but we have also identified that it is essential to use ads that meet certain criteria for clarity. First and foremost, entrepreneurs should quickly understand that they are being addressed, and then we have a short span of attention during which we must communicate value. In this case, it has been about how easy it is to apply for loans through Creddo and the unique opportunity to access multiple loan offers simultaneously, as well as visualizing how one can achieve growth with the help of a business loan.

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About the collaboration​

“The team at Trendflow has consistently been super fast, skilled, and agile! We quickly found ROI on our investments thanks to their expertise!”

Anndala Ehrstedt, Head of Marketing at Creddo