Begg x Co has been making beautiful scarves in Scotland since 1866.
The small coastal town of Ayr has been the heart of the brand for over a century, since founder Alex Begg opened his first mill and began working with skilled local weavers. Begg’s original ethos is successfully upheld by the modern team of dedicated artisans, who continue to source the finest quality yarns to create timeless, versatile products that are heavenly to touch and a joy to own.
Begg x Co’s challenge was to demonstrate the quality of their products through their Facebook and Instagram advertising. Since Begg x Co has high-quality products and price ranges, there was a challenge in maintaining profitability with a longer purchase cycle and a different attribution window.
Through a campaign strategy that takes every part of the customer journey into account, we have been able to provide the right content to the right people at the right times. This detailed strategy is rooted in active optimization and testing to determine what communicates most effectively at all customer stages, and how these parts interact with each other. The end result is a digital customer journey that communicates value and quality in both the products and Begg x Co as a brand.
The tools required were a combination of high-quality videos that directly demonstrate a strong sense of the brand and showcase quality in both the products and the brand, along with a well-executed remarketing strategy that reaches out with relevant products to individuals who have already shown interest in them.
”Trendflow have been so insightful and helped guide our customers through our consumer journey getting the brand in front of the right people utilising the power of Facebook advertising. Their expert insight is refreshing and makes our jobs a lot easier!”